IT'S ONLY BUSINESS (OIP),Indian corporates are beginning to respond to the 'market force of social expectation' through responsible business practices and contributions to social initiatives. In this informed and well-grounded book Meera Mitra uses her hands-on experience as a corporate and development consultant to analyse the growth of corporate social responsiveness in India, especially its evolution in the post-reforms era. This is a subject rife with questions of political economy, of the interaction of government and business in development, and of the role of NGOs in moulding these processes. Using illustrations, cases, and examples Mitra examines the efforts of the Indian corporate sector in this context. The book has a forward by Narayana Murthy, Chairman, Infosys, one of the most indefatigable protagonists of CSR in India. A new preface discusses challenging issues facing business today, ranging from land acquisition to inclusive growth indicated in the XIth Plan to labour rights violations and job redundancy.