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ADVERTISING VSI: PB,John Wanamaker famously observed that "half the money I spend on advertising is ..
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What is the relationship between the financial system and politics? In a democratic system, what kin..
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AFTERMATH,The crisis of global capitalism that has unfolded since 2008 is more than an economic cris..
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CONSUMER BEHAVIOUR,Consumer Behaviour is a comprehensive textbook designed for students of postgradu..
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CORPORATE GOVERNANCE IN INDIA: CHANGE AND CONTINUITY,What are the key objectives of corporate govern..
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CREATING VALUE P,In global consumer culture, brands structure an economy of symbolic exchange that g..
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CRISES AND OPPORTUNITIES,As the world's political and economic leaders struggle with the aftermath o..
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A DICTIONARY OF BUSINESS AND MANAGEMENT,This wide-ranging and authoritative dictionary contains over..
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No technology seems to have spread so fast around the world in such a short period of time as comput..
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Digital Marketing is designed as a textbook for management students specializing in marketing. The b..
ENTREPRENEURSHIP VSI,What is entrepreneurship? Is it important? What do entrepreneurs actually do? T..
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The current economic crisis reveals just how central finance has become to American life. Problems w..